By Michael Calderone

The Washington Post plans on rolling out its iPad app “in the coming weeks,” following major papers like the New York Times and Wall Street Journal in creating a product for the Apple device.

Ken Babby, the Post’s chief revenue officer and general manager for Washington Post Digital, announced (in a staff email obtained by The Upshot) the formation of a mobile leadership team and its plans to launch the “highly anticipated” iPad app.

“Mobile continues to be a key distribution platform for our content, utility for our readers, and, a core enabler of our growing digital business,” wrote Babby on Wednesday, adding that “usage of the Post’s iPhone app continues to accelerate.”

Babby announced that the new leadership team includes former AOL executive Beth Jacobs as general manager for mobile and the Post’s Neil Quinn as director for mobile commercial products. Babby said the Post’s News side will name a director of mobile news products in the coming weeks.

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Filed under: Guild News