More Publishers Going For Paid Online Content
Posted on November 6th, 2009 by postguild
By Steve Myer Poynter Online
Sometime in the next month or so, between five and 15 online publishers will start testing Journalism Online’s system for paid content.
Around year’s end, they’ll start charging users to access some content on their sites. But the vast majority of users will not notice anything, said Steven Brill.
Most people talk about paid content as “pay walls.” Brill, co-founder of Journalism Online, likens it to a gradually deepening pool.
“Imagine a fancy swimming pool at a resort,” Brill explained by phone Thursday, “where you can walk into the water 20 or 30 steps before you’re really in the water, instead of having to dive into the deep end where you’re worried about how cold it is.”
Filed under: Guild News
Loading ...